Chelsea are in discussions to sign Brighton & Hove Albion striker Danny Welbeck. The 35-year-old forward has emerged as a target for the Blues, with optimism from Chelsea’s side that a deal could be concluded. Welbeck is reportedly keen on a move to Stamford Bridge.
Brighton are aware of Chelsea’s interest in the player, who has 12 months remaining on his current contract. The club is understood to be open to sanctioning his departure if a suitable offer is made.
The potential acquisition of Welbeck signals a shift in Chelsea’s transfer strategy. Influential owner Behdad Eghbali indicated in April that the club’s model of signing young players needed a “tweak,” with a focus on bringing in more experienced players. Welbeck’s arrival would align with this approach, as he is seen as a player with significant Premier League experience.
Last season, Welbeck scored 13 league goals in 37 games for Brighton, marking his best league return. Since joining Brighton from Watford in 2020, he has accumulated 51 goals in 201 matches.
Strategic Shift at Chelsea
Chelsea’s pursuit of Welbeck follows previous attempts to sign other experienced players. The club reportedly tried to sign 33-year-old midfielder Granit Xhaka from Sunderland and has shown interest in free agent John Stones, 31. These moves suggest a desire for players deemed more “Premier League ready” to complement their younger acquisitions.
The club recently completed the signing of Morgan Rogers, 23, for £117 million, and full-back Marco Palestra. They are also reportedly close to securing a move for defender Maxence Lacroix, 26, from Crystal Palace to further bolster their experienced options.
Manager Xabi Alonso is reportedly seeking experienced players and strong personalities to address shortcomings that contributed to the team’s 10th-place finish in the Premier League last season. Welbeck’s leadership qualities and experience from playing at clubs like Manchester United and Arsenal are believed to appeal to Alonso.
Welbeck’s effectiveness in the penalty box was highlighted last season. He also achieved a 50 per cent share of shots on target. His link-up play and ability to thrive in quick pass-and-move sequences are also noted strengths.

Impact on Current Forwards
A potential move for Welbeck could lead to further changes among Chelsea’s attacking options. The club already has several forwards on its books, including Joao Pedro, who is considered the first-choice option, Liam Delap, Emmanuel Emegha, Marc Guiu, and Nicolas Jackson.
There is uncertainty surrounding the futures of several of these players. Nicolas Jackson, who recently returned from a loan spell at Bayern Munich, is reportedly open to leaving due to interest from Aston Villa. Liam Delap, who joined Chelsea for £30 million a year ago from Ipswich, is increasingly expected to depart, despite hopes of establishing himself under Alonso.
Marc Guiu is understood to be available for either a permanent transfer or a loan move, with Chelsea valuing him at approximately £25m. The future of Dutch striker Emmanuel Emegha also remains uncertain, despite his recent arrival from Strasbourg, a club within the same ownership group as Chelsea.
Welbeck signed a 12-month contract extension with Brighton in March, with his current deal running until the end of the 2026-27 season.
Source: bbc.co.uk